### implicit bias

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#fairness

Automatically making an association or assumption based on one’s mental models and memories. Implicit bias can affect the following:

    How data is collected and classified.
    How machine learning systems are designed and developed.

For example, when building a classifier to identify wedding photos, an engineer may use the presence of a white dress in a photo as a feature. However, white dresses have been customary only during certain eras and in certain cultures.

See also confirmation bias.